While this product isn't new, it new to me and I have to tell you this is the best syrup my family has ever had. My kids will not have pancakes unless this syrup is in our house! They have a regular, a butter maple (which is my fav) and a sugar free. And it's not overly expensive, I can sometimes find at Wal-Mart for $1.67 and last week they had coupons for 75 cents off!
My recommendation is if you can find this syrup, try it, it's perfect!