From Google translate
Luxury expensive than tariffs to blame?
Taikoo Hui Guangzhou lv 101 flagship store after another has some customers with professional Purchasing Guide Xiaoying then spending billions of dollars every possible person.
China has been the high price of luxury goods have been criticized as "too high tariff", but the reporter found that it is not the only culprit. The main factors that determine the price of luxury goods is not only tariffs, as well as consumer attitudes.
World Luxury Association China Chief Representative Ouyang Kun once said: "In the Chinese market, have been only a few big brands such as LV high-priced small-scale test the water, but did not expect to encounter a shortage along with other brands to follow suit in order. expensive to enter the Chinese market. As a result, high bit to try to become the norm. "
Not all the fault of the tariff
Taikoo Hui Guangzhou Tianhe mall road, settled with lv bags, Hermes, Prada, Chanel and many other top international luxury stores.
Although they are likely to "Made in China", but after a trip around the world once again entering China, they must pay 6.5% -18% of the tariffs to a million of goods, for example, would probably increase the tariff price of a thousand dollars. Obviously, the tariff is not the cause of all the factors prices.
Small handbag with LV Tivoli example, according to its official website, the French cost about 8000 yuan, 9950 yuan in China is about, the difference of nearly 25%, far higher than tariffs. Thus, the reason causing huge price difference is not just tariffs.
Attentive readers will immediately think of a variety of costs, including labor costs, rental costs, etc., we may wish to calculate.
Usually only appear in high-end luxury shopping malls counters in stores or specialty stores, flagship stores, but few Internet sales. This is taking into account the impact of online shopping for cheap label brand positioning, but also for the user to consider buying experience.
Although a brand to enter the domestic department store sales, to be a fee to the mall. These costs tend to be reflected in the final price.
But for the mall, the creation of a number of international luxury brand counters, shopping malls are many ways to improve the quality of their shops. The more of these high-end brands, the more it can be converted to high-quality shops. Staff Beijing a mall had even told the media, "some big brands will be relatively low rents, may cut a half." The Knight Frank analysis was made in 2012, the rapid expansion of international brands in the core business district, will led Shanghai, Beijing and other cities prime retail rents rose 1% to 5%.
That being said, the rent and other costs is in fact decrease in China, but that did not make Baishangguitai purses price reduced accordingly.
According to the World Luxury Association website, mainland China's luxury price 45% higher than the average Chinese Hong Kong market, 51% higher than the US market, 72% higher than the French market. However, the price of imported luxury goods in all regions is not proportional to the level of the tax rate, the highest overall (market area) tax rate in India, but the luxury retail price, but it is lowest in the world; the lowest overall tax rate in the United States, the price of luxury goods in the global market In approaching Europe; China's overall tax rate is lower than India, but the highest luxury pricing in the global market. Lv wallet with, for example, the average price of similar goods in India is only 1/3 of China.