Author Topic: 奢侈品中國高價因消費者追捧 LV等全球將再提價  (Read 1096 times)

golflife

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奢侈品這麼貴不是關稅惹的禍?

    廣州太古匯lv 101旗艦店裡陸陸續續有一些顧客,導購員用職業的笑迎接著每一個可能一擲千金的人。

    一直以來中國奢侈品的高昂售價都被詬病為“關稅太高”,但記者調查發現,它並非唯一的禍首。決定奢侈品售價的主要因素不僅僅是關稅,還有消費者的態度。

    世界奢侈品協會中國首席代表歐陽坤曾說過:“在中國市場,本來只是LV等幾家大品牌以高價位進行小規模試水,沒想到卻遭遇了供不應求。其他品牌隨之紛紛效仿,以高價進入中國市場。結果,高價位元就從嘗試變成了常態。”

    不全是關稅惹的禍

    廣州天河路上的太古匯商場,入駐著lv包包、Hermes、Prada、Chanel等諸多國際頂級奢侈品專賣店。

    雖然它們有可能“Made in China”,但經過環球旅行再次入境中國時,它們必須交納6.5%-18%的關稅,以一件萬元商品為例,大概關稅會使價格增加一千元左右。顯然,關稅並不是引起價格上漲的全部因素。

    以LV Tivoli 小號手提包為例,根據其官方網站顯示,法國的售價約為人民幣8000元,中國地區約為9950元,差價近25%,遠遠高於關稅。由此可見,造成價格差異巨大的原因不只是關稅。

    細心的讀者馬上會想到各種成本,包括人工成本,租金成本等,我們不妨來計算一下。

    高端奢侈品一般只會出現在商場專櫃或專賣店、旗艦店等實體店鋪,而少有網路銷售。這既是考慮到網購的廉價標籤對品牌定位的影響,也是出於對用戶購買體驗的考慮。

    雖然一個品牌要進入國內商場銷售,都要給商場一定的費用。這些費用往往會在最終的售價中反映出來。

    但對於商場而言,開設多個國際品牌的奢侈品專櫃,是許多商場提高自身商鋪品質的途徑。此類高端品牌越多,便越能將其轉化為優質商鋪。北京一家商場的工作人員甚至對媒體表示過,“一些大品牌的租金會相對低,可能會砍半。”而萊坊曾在2012年做出分析,國際品牌在核心商業區的迅速擴張,將帶動上海、北京等城市的優質商鋪租金上升1%—5%。

    如此說來,租金等成本在中國其實是在減少,但這並沒有使得擺上櫃檯的皮包價格相應降低。

    據世界奢侈品協會網站顯示,中國內地奢侈品價格平均比中國香港市場高出45%,比美國市場高出51%,比法國市場高出72%。但各地區的進口奢侈品價格並非與稅率高低成正比,綜合(行情 專區)稅率最高的是印度,但是奢侈品零售價格,卻是全球最低;最低的綜合稅率是美國,奢侈品價格在全球市場中接近歐洲;中國的綜合稅率比印度低,但奢侈品價格在全球市場中定價最高。以lv皮夾為例,在印度同類商品的平均價格僅是中國的1/3.

SuperSavingMom

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Re: 奢侈品中國高價因消費者追捧 LV等全球將再提價
« Reply #1 on: April 11, 2013, 03:01:14 AM »
uuhmm .. i clearly understood all of that,, someone speaks chinees to translate this please.. it looks interesting..  ;D hihihihi

catcat36

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Re: 奢侈品中國高價因消費者追捧 LV等全球將再提價
« Reply #2 on: February 15, 2015, 01:22:00 PM »
From Google translate   ::)


Luxury expensive than tariffs to blame?

Taikoo Hui Guangzhou lv 101 flagship store after another has some customers with professional Purchasing Guide Xiaoying then spending billions of dollars every possible person.

China has been the high price of luxury goods have been criticized as "too high tariff", but the reporter found that it is not the only culprit. The main factors that determine the price of luxury goods is not only tariffs, as well as consumer attitudes.

World Luxury Association China Chief Representative Ouyang Kun once said: "In the Chinese market, have been only a few big brands such as LV high-priced small-scale test the water, but did not expect to encounter a shortage along with other brands to follow suit in order. expensive to enter the Chinese market. As a result, high bit to try to become the norm. "

Not all the fault of the tariff

Taikoo Hui Guangzhou Tianhe mall road, settled with lv bags, Hermes, Prada, Chanel and many other top international luxury stores.

Although they are likely to "Made in China", but after a trip around the world once again entering China, they must pay 6.5% -18% of the tariffs to a million of goods, for example, would probably increase the tariff price of a thousand dollars. Obviously, the tariff is not the cause of all the factors prices.

Small handbag with LV Tivoli example, according to its official website, the French cost about 8000 yuan, 9950 yuan in China is about, the difference of nearly 25%, far higher than tariffs. Thus, the reason causing huge price difference is not just tariffs.

Attentive readers will immediately think of a variety of costs, including labor costs, rental costs, etc., we may wish to calculate.

Usually only appear in high-end luxury shopping malls counters in stores or specialty stores, flagship stores, but few Internet sales. This is taking into account the impact of online shopping for cheap label brand positioning, but also for the user to consider buying experience.

Although a brand to enter the domestic department store sales, to be a fee to the mall. These costs tend to be reflected in the final price.

But for the mall, the creation of a number of international luxury brand counters, shopping malls are many ways to improve the quality of their shops. The more of these high-end brands, the more it can be converted to high-quality shops. Staff Beijing a mall had even told the media, "some big brands will be relatively low rents, may cut a half." The Knight Frank analysis was made in 2012, the rapid expansion of international brands in the core business district, will led Shanghai, Beijing and other cities prime retail rents rose 1% to 5%.

That being said, the rent and other costs is in fact decrease in China, but that did not make Baishangguitai purses price reduced accordingly.

According to the World Luxury Association website, mainland China's luxury price 45% higher than the average Chinese Hong Kong market, 51% higher than the US market, 72% higher than the French market. However, the price of imported luxury goods in all regions is not proportional to the level of the tax rate, the highest overall (market area) tax rate in India, but the luxury retail price, but it is lowest in the world; the lowest overall tax rate in the United States, the price of luxury goods in the global market In approaching Europe; China's overall tax rate is lower than India, but the highest luxury pricing in the global market. Lv wallet with, for example, the average price of similar goods in India is only 1/3 of China.